BRAND VISION
Daze In Blue is a global lifestyle brand, embodying the spirit of kawaii culture and the enchanting concept of "nostalgic futurism”. This immersive realm blends fashion, art, and community with the purpose of helping humanity create a “true dream world.”
Central to our mission is the character Kloudy Kumo and its friends, licensed for a diverse range of products, including plush toys, apparel, stationery, and home decor. Daze In Blue also offers educational workshops and interactive experiences that promote mindfulness, creativity, and self-expression for individuals of all ages.
By fostering a vibrant community, Daze In Blue encourages everyone to embrace their dreams and create a joyful, fulfilling life. Our vision is to inspire individuals to manifest their ideal realities through captivating storytelling and relatable characters, making the journey toward one’s true dream world both fun and accessible.
About Darius Graves
Darius Graves was inspired to start Daze In Blue by a deep-seated passion for creativity, nostalgia, and the desire to create a space where individuals could reconnect with their dreams. Growing up surrounded by vibrant pop culture and art, he often found solace in whimsical and imaginative worlds that sparked joy and wonder.
The concept of "nostalgic futurism" emerged as he reflected on how cherished memories from the past could be reimagined to inspire a brighter future. Darius envisioned a brand that blended elements of kawaii culture with a focus on mental wellness, aiming to foster a community where people could express themselves freely and embrace their unique identities.
Ultimately, Daze In Blue was born from his commitment to help others create their own "true dream world," combining fashion, art, and mindfulness in a way that encourages personal growth and connection.